04 May Little Black Dress Initiative
The Little Black Dress Initiative (LBDI) is a week-long, social media driven fundraising campaign that uses the iconic ‘little black dress’ to raise awareness about poverty and its effects on women in society. Our League participants wear one little black dress for five consecutive days and are encouraged to harness the power of their social media platforms to drive online donations, which are collected through a charitable fundraising site. The funds raised make possible the work and mission of the Junior League: promoting voluntary service, developing the potential of women and improving the community.
The LBDI was pioneered by the Junior League of London who, during London Fashion week, wore the same black dress to work, parties, dinners and events to raise funds and increase awareness of poverty in the city. The campaign was such a success, the group called on Junior League chapters across the world to host their own LBDIs throughout the year. Today over 30 Junior Leagues, including the Junior League of Albany, run LBDI events.
In 2018 for our inaugural LBDI campaign the Junior League of Albany raised over $11,000 in one week and our 2019 campaign raised over $13,000. We are excited to be using the funds raised through our campaign to launch a new community impact project at Capital Roots, a local non-profit that works to works to reduce the impact of poor nutrition on public health in New York’s Capital Region by organizing community gardens, providing healthy food access, offering nutritional and horticultural education for all ages and coordinating urban greening programs.
You can follow along with the initiative on social media with the hashtags: #JLAdoesLBDI and #awarenessisthenewblack.